eTail Best-in-Class Finalist Feature: Chaparral Motorsports
Earlier this week, we announced that three of our clients were named finalists for eTail’s Email Marketing Best-In-Class Award. Today we wanted to tell you a little bit about finalist Chaparral Motorsports and how Smarter Remarketer led the motorcycle parts and apparel retailer to a 21% increase in revenue with a two-drip retargeting campaign. In… Read More
How Smarter Remarketer Can Help You Avoid Pavlovian Abandoners
Everyone loves a good deal. But let’s face it; some are willing to do more than others to cash in on a bargain. I, for example, will clip coupons, check newspapers and scour the Internet ahead of any grocery store trip. Some call me an extreme couponer; I call myself a smart shopper! When it… Read More
Client RealTruck Experiences Record-Breaking Growth
At Smarter Remarketer, we like to consider our clients to be our partners- when they succeed, we succeed and vice versa. That said we want to take a moment to send out a big congratulations to client RealTruck.com. The company has experienced record-breaking growth for 2012 with $17.5 million in sales for the year! Its… Read More
How to Keep Copy Clever
How to Keep Copy Clever in Abandoned Cart Emails By: Kelly Morales The primary goal of a shopping cart abandonment campaign is to complete the online transaction that was initiated by a visitor. As such, it can be considered a transactional message which often conjures up images of a boring, plain text email. But it… Read More
Summer Sale Success for Premium Jeans Retailer with Smarter Remarketer’s Behavioral Segmentation
Summer has come to a close and with the end of the season has come the end of many retailers' summer sales. Did your brand’s summer sale garner the results you were hoping for? Our client Onestop Internet provides web design and ecommerce technology to the retail apparel industry. Through its partnership with Smarter Remarketer,… Read More
Smarter Remarketer Named an Indiana Company to Watch
Big news is circulating around the Smarter Remarketer office today… we’ve been named an Indiana Company to Watch! In case you’re not familiar with it, the 2012 Indiana Companies to Watch is an awards program presented by the Indiana Economic Development Corporation, its Small Business Development Center and the Edward Lowe Foundation. It recognizes the… Read More
Is your email marketing inventory aware?
Every day we encourage our clients to put product back in front of email. Products that were carted, viewed or highly engaged with. These are highly targeted products the visitor showed interest in, not simply “recommendations.” But what happens when your inventory is rapidly changing and products go out of stock quickly (or are close… Read More
Incorporating “who” into your strategy
The Basics are called “The Basics” for a reason… There is little doubt that remarketing emails work. Most retailers drive anywhere between 12% - 15% of overall sales through remarketing programs (my personal best was 50%...a tale best shared over a beer or two). One of the reasons I built Smarter Remarketer was the fact… Read More
Overheard at eTail
It’s been a few weeks since the eTail West conference in Palm Springs and we’ve finally been able to catch our breath! It was extremely beneficial to connect with attendees and share information about Smarter Remarketer. It was also insightful to hear about the challenges retailers are having across their sales channels, marketing efforts, and… Read More
“Why” – The context of visitor abandonment
Right now, literally as you read this blog post, a triggered abandon campaign is emailing a great offer to someone who had problems using their preferred payment method during their previous website visit. Instead of recovering a transaction, that email is sending them back to the website to experience the same problem that drove them… Read More
What is Remarketing?
It’s a word used frequently, but it can sometimes mean different things to different people. So what is remarketing? As remarketing programs have been designed, built, and executed over the last 15 years, it’s been interesting to watch the term “remarketing” morph into a myriad of different meanings as vendors, consultants, and analysts adapted the… Read More
We’re heading to eTail!
For the past several weeks, the Smarter Remarketer team has been abuzz with excitement for eTail West! Not only because it’s in Palm Springs (although yes, that’s a pretty awesome bonus), but because we have some exciting things we’re going to be sharing during the event. For those of you unfamiliar with eTail West, it’s… Read More