Maximize Your Margin
Retailers are constantly trying to find ways to maximize profits. But with savvy consumers and increasing competition, it can be a challenge. The good news is that remarketing is a way for retailers to spend a little and get a lot in return that comes not only in the form of dollar signs (and margin… Read More
Incorporating “who” into your strategy
The Basics are called “The Basics” for a reason… There is little doubt that remarketing emails work. Most retailers drive anywhere between 12% - 15% of overall sales through remarketing programs (my personal best was 50%...a tale best shared over a beer or two). One of the reasons I built Smarter Remarketer was the fact… Read More
What is Remarketing?
It’s a word used frequently, but it can sometimes mean different things to different people. So what is remarketing? As remarketing programs have been designed, built, and executed over the last 15 years, it’s been interesting to watch the term “remarketing” morph into a myriad of different meanings as vendors, consultants, and analysts adapted the… Read More
Smarter Remarketer really is smarter. Here’s why: 1. WIDER SCOPE We reach further up the sales funnel to collect volumes of data from your website visitors, as well as from your order management system, email service provider (ESP), analytics packages, and other third party providers. And it’s not just the data we collect. It’s the… Read More