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How Online Retailers Can Avoid the Naughty List This Year

We were so pleased to see two of our clients, eBags and Eddie Bauer, featured in an article in Direct Marketing News titled “Do Your Holiday Emails Land on the Naughty or Nice List?” eBags was included on the nice list for checking automated messages and making them relevant to the season, while Eddie Bauer… Read More

Ho-Ho-How is Your Audience Changing This Holiday? Part Two

In our last post, we explored how customers react differently based on seasonality. Today we explore what retailers can do to remain consumers’ top pick for a shopping destination no matter the season. Since it’s timely, we’ll use holiday season as an example. Customer engagement and visit quality are remarkably powerful tools for messaging and… Read More

Ho-Ho-How is Your Audience Changing This Holiday?

The term “seasonality” traditionally refers to a period of time. When marketers use the phrase, it’s meant to define a shift in your audience. For some retailers, this happens only during holidays. But for many, we can identify meaningful audience changes up to eight times per year. Our normal reaction to seasonality is at the… Read More

Maximize Your Margin

Retailers are constantly trying to find ways to maximize profits. But with savvy consumers and increasing competition, it can be a challenge. The good news is that remarketing is a way for retailers to spend a little and get a lot in return that comes not only in the form of dollar signs (and margin… Read More

The Importance of the Post-Purchase Thank You Email

Remember as a kid when your mom would quickly respond with, “what do you say?” after someone gave you a gift or a compliment? She wanted you to say “thank you.” And like so many things in life, mom was right. When it comes to online shopping, the post-purchase thank you is like sending a… Read More

Easy Holiday Remarketing Tips to Boost Your Spirits (and Sales)

There’s already a Christmas tree up in my office, so I guess it’s that time again. Many of you are already in code lock down for the holiday season, but there’s still plenty of time to spruce up your remarketing strategies. Here are a few tips and reminders to keep you and your customers jolly:… Read More

Revive Your Zombie Subscribers

At some point they were alive, active and engaged. Now they’re nothing but empty shells of their previous selves, mindlessly opening, but never reading emails, walking around with body parts falling off and seeking out their next human meal… Fine, we won’t go that far. Zombie subscribers are far more real than their fictional counterparts… Read More

Where in the World Are Your Customers? Geo-targeting your Email Marketing

Most email remarketing campaigns work toward the same goal—get a customer to complete an online purchase. Smarter Remarketer helps to create emails that are personalized and triggered based on your visitors’ website behavior, purchase activity, and engagement with your brand through other channels. Still, your remarketing can go even further with the help of geographic… Read More

Tracking Campaign Success in Google Analytics

An important part of any retailer’s email campaigns are the results, of course. In order to accurately discover how certain campaigns are performing, retailers should use consistent campaign codes across all online vehicles. That campaign code will allow you to track the success of an individual campaign from a holistic viewpoint, rather than viewing each… Read More

How to Keep Copy Clever

How to Keep Copy Clever in Abandoned Cart Emails By: Kelly Morales The primary goal of a shopping cart abandonment campaign is to complete the online transaction that was initiated by a visitor. As such, it can be considered a transactional message which often conjures up images of a boring, plain text email. But it… Read More

Blog Series: 5 Most Common Questions from Clients and Prospects, Part 5

Part 5: What is browse abandonment and what browse abandonment programs produce results? Unlike shopping cart abandonment, where customers near the bottom of the funnel desert their carts without starting the checkout process, browse abandonment occurs further up the funnel when shoppers engage with certain items or pages on your website, but stop short of… Read More

Summer Sale Success for Premium Jeans Retailer with Smarter Remarketer’s Behavioral Segmentation

Summer has come to a close and with the end of the season has come the end of many retailers' summer sales. Did your brand’s summer sale garner the results you were hoping for? Our client Onestop Internet provides web design and ecommerce technology to the retail apparel industry. Through its partnership with Smarter Remarketer,… Read More

Smarter Remarketer Named an Indiana Company to Watch

Big news is circulating around the Smarter Remarketer office today… we’ve been named an Indiana Company to Watch! In case you’re not familiar with it, the 2012 Indiana Companies to Watch is an awards program presented by the Indiana Economic Development Corporation, its Small Business Development Center and the Edward Lowe Foundation. It recognizes the… Read More

Is your email marketing inventory aware?

Every day we encourage our clients to put product back in front of email. Products that were carted, viewed or highly engaged with. These are highly targeted products the visitor showed interest in, not simply “recommendations.” But what happens when your inventory is rapidly changing and products go out of stock quickly (or are close… Read More

Incorporating “who” into your strategy

The Basics are called “The Basics” for a reason… There is little doubt that remarketing emails work. Most retailers drive anywhere between 12% - 15% of overall sales through remarketing programs (my personal best was 50%...a tale best shared over a beer or two). One of the reasons I built Smarter Remarketer was the fact… Read More

Company Fact Sheet

Smarter Remarketer Company Fact Sheet Smarter Remarketer is a customer-centric marketing intelligence platform that enables retailers to create highly advanced, precisely targeted segments of visitors. The company's Big Data technology allows retailers to send triggered intelligence-driven communication to visitors through multiple channels in order to reengage and drive sales. Smarter Remarketer's vendor-independent solution helps retailers… Read More

FAQ

1. What is Smarter Remarketer? Smarter Remarketer was developed in early 2010 to leverage the power of behavioral data and to give retailers the ability to access and act on that data to better serve their customers and improve business performance. At Smarter Remarketer, we work with top 1,000 online retailers to build clear pictures… Read More

“Why” – The context of visitor abandonment

Right now, literally as you read this blog post, a triggered abandon campaign is emailing a great offer to someone who had problems using their preferred payment method during their previous website visit. Instead of recovering a transaction, that email is sending them back to the website to experience the same problem that drove them… Read More

What is Remarketing?

It’s a word used frequently, but it can sometimes mean different things to different people. So what is remarketing? As remarketing programs have been designed, built, and executed over the last 15 years, it’s been interesting to watch the term “remarketing” morph into a myriad of different meanings as vendors, consultants, and analysts adapted the… Read More

Infographic: The CMO's New Definition of Abandonment

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Download Unabandoned

Download our book here: Angel Morales is renowned for big, innovative thinking. With over a decade of thought leadership in multi-channel retail marketing strategy and execution, he’s widely recognized as a leader in his field. Through his company, Smarter Remarketer, Angel leverages his extensive experience in helping companies reach their goals. In “Unabandoned: Tales from… Read More

Better Results

We give you ownership of your data. That means you’re free to begin crafting more effective marketing messages immediately. Because Smarter Remarketer delivers such incredible insight, you can reengage lost customer through more effective campaigns including: Recover more lost transactions. Increase lifetime value. Bolster brand value. Increase conversions. Read our case studies to learn more.… Read More

Clearer Picture

We make the data more meaningful by identifying who had what experiences, empowering the marketer to message and promote far more effectively. And that’s only the beginning, because the Smarter Remarketer toolset is still growing. The nature of our work allows us to constantly reinvent what’s possible—breaking down barriers that have kept retailers and their… Read More

Deeper Knowledge

Information is nothing without analysis. So, we don’t simply accumulate customer data—we do more with it. Smarter Remarketer looks at the data from every conceivable angle in order to better predict segments that will perform for you. The data we create is relevant and actionable. Abandonment causality, visitor engagement levels, and purchase probability to name… Read More

About Us

What is Smarter Remarketer? Smarter Remarketer was launched in early 2010 to leverage the power of behavioral data and to give retailers the ability to access and act on that data to better serve their customers and improve business performance. Smarter Remarketer provides a Software-as-a-Service (SaaS) email marketing automation and analysis suite that allows multi-channel… Read More

Better Results

What can Smarter Remarketer do for your online success? Drive incremental revenue through increased online sales. Provide a better customer experience by engaging visitors with timely and relevant information that’s based on any type of interaction they have with your brand online. Improve return on customer by engaging site visitors at the right time to… Read More

Smarter Solutions

Smarter Remarketer really is smarter. Here’s why: 1. WIDER SCOPE We reach further up the sales funnel to collect volumes of data from your website visitors, as well as from your order management system, email service provider (ESP), analytics packages, and other third party providers. And it’s not just the data we collect. It’s the… Read More

Infographic: What Makes Smarter Remarketer, Better?

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  • We are already seeing impressive results! Our Smarter Remarketer program is producing conversion rates of 8 to 10 percent on average- that’s more than any of our other programs! Woot woot!

    Kristen Weaver, Shoe Carnival
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