Google Forces Retailers to Market Smarter
By now, the vast majority of you have at least heard about Google’s new filtering system for its Gmail service—otherwise known as Gmail Tabs. I’ve read countless articles and blogs, overheard countless water cooler debates, and even heard a parrot talking about the negative impact the Gmail filtering system will have on email marketing (okay… Read More
Is your email marketing inventory aware?
Every day we encourage our clients to put product back in front of email. Products that were carted, viewed or highly engaged with. These are highly targeted products the visitor showed interest in, not simply “recommendations.” But what happens when your inventory is rapidly changing and products go out of stock quickly (or are close… Read More
Incorporating “who” into your strategy
The Basics are called “The Basics” for a reason… There is little doubt that remarketing emails work. Most retailers drive anywhere between 12% - 15% of overall sales through remarketing programs (my personal best was 50%...a tale best shared over a beer or two). One of the reasons I built Smarter Remarketer was the fact… Read More
Information is nothing without analysis. So, we don’t simply accumulate customer data—we do more with it. Smarter Remarketer looks at the data from every conceivable angle in order to better predict segments that will perform for you. The data we create is relevant and actionable. Abandonment causality, visitor engagement levels, and purchase probability to name… Read More
Smarter Remarketer really is smarter. Here’s why: 1. WIDER SCOPE We reach further up the sales funnel to collect volumes of data from your website visitors, as well as from your order management system, email service provider (ESP), analytics packages, and other third party providers. And it’s not just the data we collect. It’s the… Read More