How Online Retailers Can Avoid the Naughty List This Year
We were so pleased to see two of our clients, eBags and Eddie Bauer, featured in an article in Direct Marketing News titled “Do Your Holiday Emails Land on the Naughty or Nice List?” eBags was included on the nice list for checking automated messages and making them relevant to the season, while Eddie Bauer… Read More
The Importance of the Post-Purchase Thank You Email
Remember as a kid when your mom would quickly respond with, “what do you say?” after someone gave you a gift or a compliment? She wanted you to say “thank you.” And like so many things in life, mom was right. When it comes to online shopping, the post-purchase thank you is like sending a… Read More
Is your email marketing inventory aware?
Every day we encourage our clients to put product back in front of email. Products that were carted, viewed or highly engaged with. These are highly targeted products the visitor showed interest in, not simply “recommendations.” But what happens when your inventory is rapidly changing and products go out of stock quickly (or are close… Read More
Company Fact Sheet
Smarter Remarketer Company Fact Sheet Smarter Remarketer is a customer-centric marketing intelligence platform that enables retailers to create highly advanced, precisely targeted segments of visitors. The company's Big Data technology allows retailers to send triggered intelligence-driven communication to visitors through multiple channels in order to engage and drive sales. Smarter Remarketer's vendor-independent solution helps retailers… Read More
1. What is Smarter Remarketer? Smarter Remarketer was developed in early 2010 to leverage the power of behavioral data and to give retailers the ability to access and act on that data to better serve their customers and improve business performance. At Smarter Remarketer, we work with top 1,000 online retailers to build clear pictures… Read More
“Why” – The context of visitor abandonment
Right now, literally as you read this blog post, a triggered abandon campaign is emailing a great offer to someone who had problems using their preferred payment method during their previous website visit. Instead of recovering a transaction, that email is sending them back to the website to experience the same problem that drove them… Read More
We’re heading to eTail!
For the past several weeks, the Smarter Remarketer team has been abuzz with excitement for eTail West! Not only because it’s in Palm Springs (although yes, that’s a pretty awesome bonus), but because we have some exciting things we’re going to be sharing during the event. For those of you unfamiliar with eTail West, it’s… Read More
What can Smarter Remarketer do for your online success? Drive incremental revenue through increased online sales. Provide a better customer experience by engaging visitors with timely and relevant information that’s based on any type of interaction they have with your brand online. Improve return on customer by engaging site visitors at the right time to… Read More
Smarter Remarketer really is smarter. Here’s why: 1. WIDER SCOPE We reach further up the sales funnel to collect volumes of data from your website visitors, as well as from your order management system, email service provider (ESP), analytics packages, and other third party providers. And it’s not just the data we collect. It’s the… Read More