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Ho-Ho-How is Your Audience Changing This Holiday? Part Two

In our last post, we explored how customers react differently based on seasonality. Today we explore what retailers can do to remain consumers’ top pick for a shopping destination no matter the season. Since it’s timely, we’ll use holiday season as an example. Customer engagement and visit quality are remarkably powerful tools for messaging and… Read More

Ho-Ho-How is Your Audience Changing This Holiday?

The term “seasonality” traditionally refers to a period of time. When marketers use the phrase, it’s meant to define a shift in your audience. For some retailers, this happens only during holidays. But for many, we can identify meaningful audience changes up to eight times per year. Our normal reaction to seasonality is at the… Read More

10 Remarketing Mistakes Retailers Are Making

It’s 2013 and most retailers have some kind of remarketing strategy to reengage consumers who have shown interest in their brand, but who left the website without purchasing. That’s the good news. The bad news is that some are still making costly mistakes that are negatively impacting the bottom line. Here are some of the… Read More

Why Merchandising Matters

Today’s consumers are flooded with more emails and marketing messages on a daily basis, making it more important than ever for your email to stand out. What’s one way to make sure your email is opened and read? Merchandising. In general terms, merchandising is the process of selling products to consumers. For email messaging, that… Read More

About Us

What is Smarter Remarketer? Smarter Remarketer was launched in early 2010 to leverage the power of behavioral data and to give retailers the ability to access and act on that data to better serve their customers and improve business performance. Smarter Remarketer provides a Software-as-a-Service (SaaS) email marketing automation and analysis suite that allows multi-channel… Read More

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  • The key to our remarketing email campaign was delivering highly relevant and timely content to our customers, making it simple for them to reengage in the buying process. Smarter Remarketer provides a solution that works with our existing ESP and extends the capabilities of our Google Analytics to easily create customer segments based on virtually any interaction they have on our website.

    Mike Baranov, Footwear Etc.
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