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How to Keep Copy Clever

How to Keep Copy Clever in Abandoned Cart Emails By: Kelly Morales The primary goal of a shopping cart abandonment campaign is to complete the online transaction that was initiated by a visitor. As such, it can be considered a transactional message which often conjures up images of a boring, plain text email. But it… Read More

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  • The key to our remarketing email campaign was delivering highly relevant and timely content to our customers, making it simple for them to reengage in the buying process. Smarter Remarketer provides a solution that works with our existing ESP and extends the capabilities of our Google Analytics to easily create customer segments based on virtually any interaction they have on our website.

    Mike Baranov, Footwear Etc.
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