Summer Sale Success for Premium Jeans Retailer with Smarter Remarketer’s Behavioral Segmentation
Summer has come to a close and with the end of the season has come the end of many retailers' summer sales. Did your brand’s summer sale garner the results you were hoping for? Our client Onestop Internet provides web design and ecommerce technology to the retail apparel industry. Through its partnership with Smarter Remarketer,… Read More
Is your email marketing inventory aware?
Every day we encourage our clients to put product back in front of email. Products that were carted, viewed or highly engaged with. These are highly targeted products the visitor showed interest in, not simply “recommendations.” But what happens when your inventory is rapidly changing and products go out of stock quickly (or are close… Read More
Incorporating “who” into your strategy
The Basics are called “The Basics” for a reason… There is little doubt that remarketing emails work. Most retailers drive anywhere between 12% - 15% of overall sales through remarketing programs (my personal best was 50%...a tale best shared over a beer or two). One of the reasons I built Smarter Remarketer was the fact… Read More