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Summer Sale Success for Premium Jeans Retailer with Smarter Remarketer’s Behavioral Segmentation

Summer has come to a close and with the end of the season has come the end of many retailers' summer sales. Did your brand’s summer sale garner the results you were hoping for? Our client Onestop Internet provides web design and ecommerce technology to the retail apparel industry. Through its partnership with Smarter Remarketer,… Read More

Is your email marketing inventory aware?

Every day we encourage our clients to put product back in front of email. Products that were carted, viewed or highly engaged with. These are highly targeted products the visitor showed interest in, not simply “recommendations.” But what happens when your inventory is rapidly changing and products go out of stock quickly (or are close… Read More

Incorporating “who” into your strategy

The Basics are called “The Basics” for a reason… There is little doubt that remarketing emails work. Most retailers drive anywhere between 12% - 15% of overall sales through remarketing programs (my personal best was 50%...a tale best shared over a beer or two). One of the reasons I built Smarter Remarketer was the fact… Read More

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  • The key to our remarketing email campaign was delivering highly relevant and timely content to our customers, making it simple for them to reengage in the buying process. Smarter Remarketer provides a solution that works with our existing ESP and extends the capabilities of our Google Analytics to easily create customer segments based on virtually any interaction they have on our website.

    Mike Baranov, Footwear Etc.
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