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Behavioral Marketing for a Happier Holiday

Welcome to the countdown! Right now most of you have a holiday email marketing calendar that is white space free. Yeah, we all “batch and blast” and “spray and pray” email out the door during holiday. Why? It works; revenue doesn’t lie. Still, what if there could be more revenue? How about a few less… Read More

Blog Series: 5 Most Common Questions from Clients and Prospects, Part 3

Part 3: Is it really that easy to implement the Smarter Remarketer solution? In a word, absolutely! The process of implementing Smarter Remarketer is a lot simpler than many retailers might think. There are three basic steps: one, obtain product and category information; two, add our JavaScript to your existing analytics tags (Google Analytics, Omniture, Coremetrics,… Read More

Google Analytics

How does Smarter Remarketer work with Google Analytics? Smarter Remarketer works with most web analytics technology, including Google Analytics–leveraging your campaign data, on-site data, product, category interactions, purchase data, even custom events in ways never before possible. We combine Google Analytics data with our own on-site “experience” collection script and models to provide industry leading… Read More

Wider Scope

We reach further up the sales funnel to collect volumes of data from your website visitors, as well as from your order management system, email service provider (ESP), analytics packages, and other third party providers. And it’s not just the data we collect. It’s the data we create. No other tool digs as deeply as… Read More

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  • The key to our remarketing email campaign was delivering highly relevant and timely content to our customers, making it simple for them to reengage in the buying process. Smarter Remarketer provides a solution that works with our existing ESP and extends the capabilities of our Google Analytics to easily create customer segments based on virtually any interaction they have on our website.

    Mike Baranov, Footwear Etc.
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