Tag Archives: ExactTarget

Behavioral Marketing for a Happier Holiday

Welcome to the countdown! Right now most of you have a holiday email marketing calendar that is white space free. Yeah, we all “batch and blast” and “spray and pray” email out the door during holiday. Why? It works; revenue doesn’t lie. Still, what if there could be more revenue? How about a few less spam complaints or having subscribers who are just a little less fatigued come January 1? Did I mention the additional revenue? It’s not too late to move beyond the blast. If you are using a supported web analytics vendor and ESP partner, you can be … Continue reading

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We are Heading to ExactTarget’s Connections!

We are very excited for next week! Why, you ask? We’ll be heading to ExactTarget’s Connections 2012! This interactive marketing event, which is expected to attract more than 4,000 marketers from around the globe, features 40 breakout sessions that cover a wide range of topics meant to fuel creativity, spark innovation and build brand awareness. Keynote speakers include George Colony, the Founder and CEO of Forrester Research, C-level ExactTarget executives, actor and author Michael J. Fox and even magician David Blaine (cool, right?) to name a few! The conference is Monday, October 15 – October 18. As an ExactTarget partner, … Continue reading

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Smarter Remarketer Introduces “Merchandiser by Smarter Remarketer”

Smarter Remarketer unveils “Merchandiser by Smarter Remarketer,” enabling online retailers to achieve highly advanced, personalized merchandising in their email marketing and triggered email efforts.

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Showing—And Acting On—The Dollars Left In Abandoned Carts, via Internet Retailer

Armed with data on lost sales, Woodcraft.com builds new ways to recover them.

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