eTail West Preview: 3 Award Finalists and a Challenge for Retailers

Author: / On: February 4, 2013 / Categories: Email Marketing, General

It’s that time of year again when the Smarter Remarketer team is getting excited to head to eTail West! If you’re not familiar, eTail West is a multi-channel ecommerce conference featuring experts in all things online retail. It’s a great opportunity for us to share the successes of our current clients and tell other retailers how we could help increase their conversions and boost sales numbers.

This year is especially exciting because we have three clients that have been named finalists for the Email Marketing Best-in-Class Award! Those clients are Chaparral Motorsports, Tria Beauty and Shoe Carnival. We’ll be providing more insight into their successful email remarketing campaigns in future blog posts, but for now, we’re crossing our fingers for a win and certainly sending congratulations their way!

We are also extremely excited to launch a new campaign of our own during eTail West— The Challenge! We will be challenging retailers to provide us with basic metrics about their websites in order to see what Smarter Remarketer could do for them. Using those metrics plus industry standard statistics, we’ll show retailers the dollar amount of missed revenue from failed conversions, how many visitors we can remarket to, and how much money Smarter Remarketer can recover with timely, relevant messages.

If you’ll be at eTail West, we invite you to Take the Challenge by stopping by booth 413/415. While at the show, check out a discussion on email optimization, personalization and segmentation on Monday, February 25 with Smarter Remarketer Co-founder and Chief Innovation Officer Angel Morales and Aaron Buchanan of The Finish Line.

Not attending? You can still Take the Challenge by getting in touch!