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Battery Powered

Honored… an understatement. Thrilled… not strong enough. Mind-blowingly enthusiastic for a brighter future… yeah, getting there. As of this morning, the world knows that we are a Battery Ventures backed company. Having Battery Ventures lead our funding round certainly means a lot to our investors and helps fortify Indiana as a marketing tech hot spot (yeah, Indy… love that). As a founder and the Chief Innovation Officer of Smarter Remarketer, this round of funding means something special. Smarter Remarketer has pioneered what advanced behavioral marketing means. While I’m certainly proud of the hundreds of marketing programs we’ve created that have … Continue reading

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How Online Retailers Can Avoid the Naughty List This Year

We were so pleased to see two of our clients, eBags and Eddie Bauer, featured in an article in Direct Marketing News titled “Do Your Holiday Emails Land on the Naughty or Nice List?” eBags was included on the nice list for checking automated messages and making them relevant to the season, while Eddie Bauer received compliments for offering up simple emails that told consumers exactly what they needed to know (great job, guys)! This article got us thinking about all the things retailers do with their email marketing that will land them on the naughty list (or the unsubscribed … Continue reading

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Ho-Ho-How is Your Audience Changing This Holiday? Part Two

In our last post, we explored how customers react differently based on seasonality. Today we explore what retailers can do to remain consumers’ top pick for a shopping destination no matter the season. Since it’s timely, we’ll use holiday season as an example. Customer engagement and visit quality are remarkably powerful tools for messaging and selective promotion. Consider the following examples (and forgive the names): Meet Edwina Edwina has purchased with you multiple times and has a high level of engagement on your website. That said, as we look at her engagement level within holiday, you see her relative level … Continue reading

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Ho-Ho-How is Your Audience Changing This Holiday?

The term “seasonality” traditionally refers to a period of time. When marketers use the phrase, it’s meant to define a shift in your audience. For some retailers, this happens only during holidays. But for many, we can identify meaningful audience changes up to eight times per year. Our normal reaction to seasonality is at the macro level. We adjust merchandising, plan promotions and adjust our media and marketing spend. The focus is on the date, the event and what message or promotion we’re going to push into the digital marketing ether. We ask ourselves, “How can we better communicate to … Continue reading

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Maximize Your Margin

Retailers are constantly trying to find ways to maximize profits. But with savvy consumers and increasing competition, it can be a challenge. The good news is that remarketing is a way for retailers to spend a little and get a lot in return that comes not only in the form of dollar signs (and margin maximization), but also brand loyalty. So, as you look to tweak and adjust your 2014 marketing plans, look to these four tips to maximize your margins, no matter what product you sell. 1. Skip the initial promo offer. Many retailers assume a discount is required … Continue reading

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10 Remarketing Mistakes Retailers Are Making

It’s 2013 and most retailers have some kind of remarketing strategy to reengage consumers who have shown interest in their brand, but who left the website without purchasing. That’s the good news. The bad news is that some are still making costly mistakes that are negatively impacting the bottom line. Here are some of the top mistakes Smarter Remarketer finds when evaluating retailers’ remarketing efforts today: 1. Not including product that was browsed or carted in the remarketing email is a mistake. If someone left items in their cart, your reengagement email should remind them of the awesome product they … Continue reading

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The Importance of the Post-Purchase Thank You Email

Remember as a kid when your mom would quickly respond with, “what do you say?” after someone gave you a gift or a compliment? She wanted you to say “thank you.” And like so many things in life, mom was right. When it comes to online shopping, the post-purchase thank you is like sending a thank you note after receiving a birthday gift— it’s polite, it’s quick and it’s impactful. (Note, this is not to replace a triggered confirmation email.) Sending an email showing thanks for a consumer’s recent purchase shows that you appreciate them and can help build your … Continue reading

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Why Merchandising Matters

Today’s consumers are flooded with more emails and marketing messages on a daily basis, making it more important than ever for your email to stand out. What’s one way to make sure your email is opened and read? Merchandising. In general terms, merchandising is the process of selling products to consumers. For email messaging, that means putting specific merchandise into the marketing emails. This can go far beyond placing images of items that had been left in an abandoned cart into an email (although that is an effective means of retargeting). As marketers, the number one goal is to achieve … Continue reading

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Easy Holiday Remarketing Tips to Boost Your Spirits (and Sales)

There’s already a Christmas tree up in my office, so I guess it’s that time again. Many of you are already in code lock down for the holiday season, but there’s still plenty of time to spruce up your remarketing strategies. Here are a few tips and reminders to keep you and your customers jolly: • Be aligned across channels: Holiday brings a frenzy of promotions, but make sure yours are in sync across all channels. If you have an automated remarketing campaign offering 10% off and you’re having a 25% off site-wide sale, that doesn’t make a lot of … Continue reading

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Revive Your Zombie Subscribers

At some point they were alive, active and engaged. Now they’re nothing but empty shells of their previous selves, mindlessly opening, but never reading emails, walking around with body parts falling off and seeking out their next human meal… Fine, we won’t go that far. Zombie subscribers are far more real than their fictional counterparts and they’re equally as scary (at least for retailers). So what is a zombie subscriber? A zombie subscriber is someone who is subscribed to a retailer’s email, but doesn’t read the emails at all. They may not open emails at or perhaps they just mark … Continue reading

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  • The key to our remarketing email campaign was delivering highly relevant and timely content to our customers, making it simple for them to reengage in the buying process. Smarter Remarketer provides a solution that works with our existing ESP and extends the capabilities of our Google Analytics to easily create customer segments based on virtually any interaction they have on our website.

    Mike Baranov, Footwear Etc.
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