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Unlimited Possibilities with Foundational Segments

Fair and gentle reader, Triggers. Wow, everyone is talking about their ability to trigger an email (as well as display ad and onsite content). “A visitor abandoned their cart, a different visitor abandoned during checkout, yet another browsed a product, but didn’t cart”. While vendors are climbing all over themselves to get in on the “triggered communications” game, they are leaving the most important part out of their strategies…that visitor is a person, and that person has meaning. An event that happens on the website, mobile site or mobile app is the excuse to have a conversation; it gives us … Continue reading

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Smarter Remarketer to Talk the Omnichannel Evolution during 2014 Experian Marketing Services Client Summit

We’re looking forward to heading to Las Vegas for the 2014 Experian Marketing Services Client Summit, a gathering of top marketers from some of the world’s leading brands, hosted by our partner. This year’s theme is Storytellers, which will focus on how brands deliver strategies to engage today’s hyper-connected consumer through relatable and memorable experiences. This is a theme with which we are extremely passionate as we know the importance of appreciating and acting on the unique experiences customers are having when engaged with brands; it is an understanding of channel engagement that leads to the most compelling experiences crafted … Continue reading

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The Hyper Commoditization of Abandonment

Fair and Gentle Retailer: Every now and again I will write a blog post in an attempt to elevate discourse on topics at the core of our craft, retail marketing. Please note, I did use the term “attempt.” Today’s pontification-du-jour is the hyper commoditization of abandonment. I liken it to someone shopping for a car. They walk into any dealership and say, “I want a car.” I can promise you that you will be leaving with a car. That is abandonment today. There are any number of partners that will sell you a “car,” if that’s what you want. If … Continue reading

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Your Job Title is Holding You Back

You are an email marketing rock star. Your mobile-optimized, dynamic, content-driven, highly segmented email marketing chops are legendary. Your ability to compile performance metrics from your ESP, web analytics vendor and in-box monitoring solution-du-jour will echo through the ages. You are a strategic deity whose bust will line the halls of email marketing Valhalla. So… what do we mean your job title is holding you back? As an email marketing manager or director, there is only one thing wrong with your title and that’s “email.” Over the last five years we’ve seen (and would like to think have helped drive) … Continue reading

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Battery Powered

Honored… an understatement. Thrilled… not strong enough. Mind-blowingly enthusiastic for a brighter future… yeah, getting there. As of this morning, the world knows that we are a Battery Ventures backed company. Having Battery Ventures lead our funding round certainly means a lot to our investors and helps fortify Indiana as a marketing tech hot spot (yeah, Indy… love that). As a founder and the Chief Innovation Officer of Smarter Remarketer, this round of funding means something special. Smarter Remarketer has pioneered what advanced behavioral marketing means. While I’m certainly proud of the hundreds of marketing programs we’ve created that have … Continue reading

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How Online Retailers Can Avoid the Naughty List This Year

We were so pleased to see two of our clients, eBags and Eddie Bauer, featured in an article in Direct Marketing News titled “Do Your Holiday Emails Land on the Naughty or Nice List?” eBags was included on the nice list for checking automated messages and making them relevant to the season, while Eddie Bauer received compliments for offering up simple emails that told consumers exactly what they needed to know (great job, guys)! This article got us thinking about all the things retailers do with their email marketing that will land them on the naughty list (or the unsubscribed … Continue reading

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Ho-Ho-How is Your Audience Changing This Holiday? Part Two

In our last post, we explored how customers react differently based on seasonality. Today we explore what retailers can do to remain consumers’ top pick for a shopping destination no matter the season. Since it’s timely, we’ll use holiday season as an example. Customer engagement and visit quality are remarkably powerful tools for messaging and selective promotion. Consider the following examples (and forgive the names): Meet Edwina Edwina has purchased with you multiple times and has a high level of engagement on your website. That said, as we look at her engagement level within holiday, you see her relative level … Continue reading

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Ho-Ho-How is Your Audience Changing This Holiday?

The term “seasonality” traditionally refers to a period of time. When marketers use the phrase, it’s meant to define a shift in your audience. For some retailers, this happens only during holidays. But for many, we can identify meaningful audience changes up to eight times per year. Our normal reaction to seasonality is at the macro level. We adjust merchandising, plan promotions and adjust our media and marketing spend. The focus is on the date, the event and what message or promotion we’re going to push into the digital marketing ether. We ask ourselves, “How can we better communicate to … Continue reading

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Maximize Your Margin

Retailers are constantly trying to find ways to maximize profits. But with savvy consumers and increasing competition, it can be a challenge. The good news is that remarketing is a way for retailers to spend a little and get a lot in return that comes not only in the form of dollar signs (and margin maximization), but also brand loyalty. So, as you look to tweak and adjust your 2014 marketing plans, look to these four tips to maximize your margins, no matter what product you sell. 1. Skip the initial promo offer. Many retailers assume a discount is required … Continue reading

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10 Remarketing Mistakes Retailers Are Making

It’s 2013 and most retailers have some kind of remarketing strategy to reengage consumers who have shown interest in their brand, but who left the website without purchasing. That’s the good news. The bad news is that some are still making costly mistakes that are negatively impacting the bottom line. Here are some of the top mistakes Smarter Remarketer finds when evaluating retailers’ remarketing efforts today: 1. Not including product that was browsed or carted in the remarketing email is a mistake. If someone left items in their cart, your reengagement email should remind them of the awesome product they … Continue reading

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  • Smarter Remarketer is beneficial for our clients regardless of industry because of their unique ability to identify and categorize shoppers up funnel. Our clients not only benefit from reaching a larger percentage of shoppers on their site, they are empowered with a wealth of behavioral data that enables relevant, timely remarketing campaigns that ultimately increase engagement, enhance the online shopping experience and grow customer lifetime value.

    Jake Williams, One Stop
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