Company Fact Sheet & Company Highlights

Smarter Remarketer Company Fact Sheet

Smarter Remarketer is a customer-centric marketing intelligence platform that enables retailers to create highly advanced, precisely targeted segments of visitors. The company’s Big Data technology allows retailers to send triggered intelligence-driven communication to visitors through multiple channels in order to reengage and drive sales. Smarter Remarketer’s vendor-independent solution helps retailers optimize customer lifetime value while making the shopping experience more personalized for customers.

Fast Facts

  • Founded: 2010
  • Headquarters: Indianapolis, IN
  • Founders: Angel Morales (Chief Innovation Officer) & Dean Abbott (Chief Scientist)
  • President & CEO: Howard Bates
  • Operational Reach: National (U.S.)
  • Customer Base: Top 1,000 online retailers

User Benefits of the Smarter Remarketer

The cloud-hosted Smarter Remarketer solution suite includes multiple modules that enable online retailers to observe what visitors do on a website, identify opportunities around the behavior, and act on that data in an automated fashion.

Market Opportunity

The Smarter Remarketer solution straddles several large established industries including the $180 billion online retail industry, the $24 billion online advertising industry, the $3 billion email marketing industry, and the $1 billion Web analytics industry.

Today, approximately 70% of online retailers miss the opportunity to engage their website visitors with abandoned cart and check-out programs resulting in approximately 9 billion dollar’s worth of recoverable transactions that are currently being lost. Smarter Remarketer includes “abandonment recovery” as just one of a multitude of revenue generating programs that retail customers should be able to utilize to grow incremental revenues.

Why Smarter Remarketer is Different

There is a diverse group of competitors that offer components of the Smarter Remarketer solution suite such as intelligent visitor segmentation, triggered/automated email marketing, website optimization solutions, marketing analytics, and professional services. However, there are very few who offer these components and practices into a comprehensive, yet easy-to-use solution.

Board of Managers and Advisors

Board of Managers:

  • Howard Bates
  • Angel Morales
  • Dennis Cavanagh
  • Don Courtney
  • Rahul Kapur
  • Jim Pease
  • Ryan Pfenninger
  • Todd Ryden

Board of Advisors:

  • Jeffrey Adams
  • David Clark
  • Karen Corsaro
  • Scott Mumphrey
  • Don Scifres

Key Industry Partnerships

  • BlueHornet
  • Bronto
  • ClickMail
  • Demandware
  • ExactTarget
  • Experian Marketing Services
  • Netrada
  • Onestop Internet
  • SLI Systems

Company Highlights

January 2014
80 sites under contract

October 2013
Announced Display by Smarter Remarketer

May 2013
• Smarter Remarketer Honored as Bronze Level American Business Award Winner
• Announced Smarter Models machine learning capabilities

July 2013
Smarter Remarketer named an eTail Rising Star in both the Start-Up and Service Technology categories

May 2013
• Smarter Remarketer wins Best Startup by TiE Silicon Valley TiE50 award
•Smarter Remarketer named finalist for Stevie’s Top New Product of the Year by American Business Awards
• 65 sites under contract and 57 sites live

April 2013
• Smarter Remarketer wins TechPoint’s 2013 Best New Start-up Mira award

February 2013
• Announced SR2 Big Data platform
• Smarter Remarketer named Finalist for Best Startup by TiE Silicon Valley TiE50 award
• Client Chaparral Motorsports wins eTail West Email Marketing Best-in-Class award
• Client Shoe Carnival named finalist for eTail West Email Marketing Best-in-Class award
• Client Tria Beauty named finalist for eTail West Email Marketing Best-in-Class award

January 2013
• Three clients nominated for 2013 eTail West Best-In-Class email award
• Hired 20th employee

November 2012
• Co-founder and Chief Innovation Officer Angel Morales named one of Direct Marketing News’ 40 Under 40

October 2012
• 40 websites under contract
• Raised approximately $2 million in funding since inception of company

September 2012
• Merchandiser by Smarter Remarketer released at

August 2012
• Metrics by Smarter Remarketer released at eTail East
• Smarter Remarketer joins Demandware LINK Partner Program
• Smarter Remarketer launches first Experian CheetahMail campaign with Finish Line

February 2012
• Smarter Remarketer reveals its expanded email marketing automation and analysis platform at the eTail West Conference
• Client Footwear etc. wins eTail West Email Marketing Best-in-Class award
• Co-founder Angel Morales’ book “Unabandoned: Tales from a Smarter Remarketer” is published
• Rapid client expansion continues

November 2011
• Partnership with SLI Systems secured

September 2011
• Howard Bates appointed as President and Chief Executive Officer

August 2011
• IEDC approves new tax-credit eligible venture capital investment amount

June 2011
• Partnerships secured with email service providers (ESP) BlueHornet, ExactTarget, Red Pill Email and Bronto, as well as marketing agencies ClickMail Marketing and Red Pill

September 2010
• Initial product release at ExactTarget’s Connections user conference

August 2010
• Indiana Economic Development Corporation (IEDC) identifies Smarter Remarketer as a high-potential growth company

July 2010
• First initial outside angel investment

September 2009
• First retailer goes live with prototype solution

May 2009
• Co-founders Angel Morales and Dean Abbott set out to create a solution that changes the way retailers think about remarketing