Company Fact Sheet & Company Highlights

Smarter Remarketer Company Fact Sheet

Smarter Remarketer is a customer-centric marketing intelligence platform that enables retailers to create highly advanced, precisely targeted segments of visitors. The company’s Big Data technology allows retailers to send triggered intelligence-driven communication to visitors through multiple channels in order to engage and drive sales. Smarter Remarketer’s vendor-independent solution helps retailers optimize customer lifetime value while making the shopping experience more relevant and personalized for customers.

Fast Facts

  • Founded: 2010
  • Headquarters: Indianapolis, IN
  • Founders: Angel Morales (Chief Innovation Officer) & Dean Abbott (Chief Scientist)
  • President & CEO: Howard Bates
  • Operational Reach: National (U.S.)
  • Customer Base: Top 1,000 online retailers

User Benefits of the Smarter Remarketer

The cloud-hosted Smarter Remarketer solution suite includes multiple modules that enable online retailers to observe what visitors do on a website, identify opportunities around the behavior, and act on that data in an automated fashion.

Why Smarter Remarketer is Different

There is a diverse group of competitors that offer components of the Smarter Remarketer solution suite such as intelligent visitor segmentation, triggered/automated email marketing, website optimization solutions, marketing analytics, and professional services. However, there are very few who offer these components and practices into a comprehensive, yet easy-to-use solution.

Board of Directors:

Key Industry Partnerships

  • Bronto
  • ClickMail
  • Demandware
  • Digital River
  • EcKim
  • ExactTarget
  • Experian Marketing Services
  • Netrada
  • Onestop Internet

Company Highlights

February 2014
• Battery Ventures invests $7 million, Series B Financing
• Adds Chief Data Scientist and Predictive Analytics Expert Dean Abbott to full-time staff
• Former Oracle Global Retail Group VP, Barry Clark, joins as Executive VP of Sales and Marketing

January 2014
80 sites under contract

October 2013
Announced Display by Smarter Remarketer

May 2013
• Smarter Remarketer Honored as Bronze Level American Business Award Winner
• Announced Smarter Models machine learning capabilities

July 2013
Smarter Remarketer named an eTail Rising Star in both the Start-Up and Service Technology categories

May 2013
• Smarter Remarketer wins Best Startup by TiE Silicon Valley TiE50 award
•Smarter Remarketer named finalist for Stevie’s Top New Product of the Year by American Business Awards
• 65 sites under contract and 57 sites live

April 2013
• Smarter Remarketer receives statewide TechPoint’s 2013 Best New Technology Start-up Mira Award

February 2013
• Announced SR2 Big Data platform
• Smarter Remarketer named Finalist for Best Startup by TiE Silicon Valley TiE50 award
• Client Chaparral Motorsports wins eTail West Email Marketing Best-in-Class award
• Client Shoe Carnival named finalist for eTail West Email Marketing Best-in-Class award
• Client Tria Beauty named finalist for eTail West Email Marketing Best-in-Class award

January 2013
• Three clients nominated for 2013 eTail West Best-In-Class email award
• Hired 20th employee

November 2012
• Co-founder and Chief Innovation Officer Angel Morales named one of Direct Marketing News’ 40 Under 40

October 2012
• 40 websites under contract
• Raised approximately $2 million in funding since inception of company

September 2012
• Merchandiser by Smarter Remarketer released at

August 2012
• Metrics by Smarter Remarketer released at eTail East
• Smarter Remarketer joins Demandware LINK Partner Program
• Smarter Remarketer launches first Experian CheetahMail campaign with Finish Line

February 2012
• Smarter Remarketer reveals its expanded email marketing automation and analysis platform at the eTail West Conference
• Client Footwear etc. wins eTail West Email Marketing Best-in-Class award
• Co-founder Angel Morales’ book “Unabandoned: Tales from a Smarter Remarketer” is published
• Rapid client expansion continues

November 2011
• Partnership with SLI Systems secured

September 2011
• Howard Bates appointed as President and Chief Executive Officer

August 2011
• IEDC approves new tax-credit eligible venture capital investment amount

June 2011
• Partnerships secured with email service providers (ESP) BlueHornet, ExactTarget, and Bronto, as well as marketing agencies ClickMail Marketing

September 2010
• Initial product release at ExactTarget’s Connections user conference

August 2010
• Indiana Economic Development Corporation (IEDC) identifies Smarter Remarketer as a high-potential growth company

July 2010
• First initial outside angel investment

September 2009
• First retailer goes live with prototype solution

May 2009
• Co-founders Angel Morales and Dean Abbott set out to create a solution that changes the way retailers think about digital marketing